The only reason the client bought you in.
They want a business outcome.
They want value.
And because you’re so keen to talk about game-changing technology, connected experiences, product sprints, digital transformation, and all the rest … you missed an opportunity.
It was your chance to ask the business outcome question.
- What do they hope to achieve with the game-changing technology?
- What’s possible for their customers with connected experiences?
- What impact do product sprints have for them?
- What’s the main driver for digital transformation?
Mini-mission: This week apply outcome questions whenever you can.
Take this brief for example. What’s your outcome from reading this?