Individual targets for business development are often reset at the end/beginning of the calendar year.
This works for a couple of reasons. It injects a sense of urgency (often shared by clients) for striking deals before Christmas shut down. And it builds on the sense of renewal many of us experience early in January.
If you had a record performance last year, don’t rest on your laurels. If it was an average year, figure out what you need to improve. And if results were abysmal … well then you may want to reboot completely.
There’s something about turning the counter back to zero which motivates me to get stuck in.
How about you?